Name Giri 'Pickbrain' Balasubramaniam
Family background First gen entrepreneur
More than 1 company? Yes (1)
Graduated from Times School of Marketing
Former employer Indiainfo.com
Former designation Vice President
Area of responsibility Strategy
Favorite book/movie The New Age of Innovation (CK Prahalad, MS Krishnan)
The core strength of our business lies in the fact that we have achieved this growth and deployed our concepts built on the Gandhian philosophy of "self sustained business enterprise model", wherein we have generated revenues out of the business to foster growth.
How does the business make money?
The school and on campus programs are subscription based paid by the individuals as an annual fee.
The corporate programs and solutions are contractual with defined annual growth in revenue.
The properties and solutions we create specifically for client needs (eg: Infosys) are based on the reach and manpower allocated and billed accordingly.
Our products and research publications including quiz books are sold on a retail model or on royalty model.
S. Nagarajan - Director - Former Quality Consultant and ISO expert from MICO Bosch.
Sourish Ghosh - a post graduate in HR and Marketing ,he quit Accenture to join Greycaps to head Business Strategy as AGM . A former journalist who loves to counsell students and conduct Corporate Training,he brings to the company his experience in Training, Media and Marketing ,especially in the Education and Knowledge Services sector.
Shravan Shetty - Asst General Manager - MBA - joined Greycaps in its year of inception, moved on to become a noted trainer before rejoining Greycaps.
Sowmya BK - Sr.Manager Brand & Head Solutions - MBA - Took the call to not take the offer of a leading FMCG & join this start up and be part of the knowledge revolution.
Why is this startup hot?
What gives us strength is the fact that as a young company we have annual partnerships and contracts with the best Indian business groups namely - the Tatas, Infosys, AV Birla Group, Cognizant, ET, Anand Bazar Partika to name a few. Our tie up with the Government of Karnataka, demonstrates how knowledge tools can be successfully implemented with a public-private partnership.
What sets us apart is that we are the first in this space to venture beyond English and successfully implement our programs and publications in Indian languages (Kannada, Hindi) and physical presence in the small towns of India (Dehradun, Jamshedpur, Cochin, Baroda etc).
What keeps the team awake at night?
Greycaps believes in 'Innovation' as a Team. The future of India lies in the ability of its youth to apply a clear thought process. What truly keeps us motivated is our being able to develop this trait in youngsters across India. The challenge of building this new India excites us.